Both the models are cross-badged iterations of the Maruti Baleno and Vitara Brezza, respectively, retailed by Maruti Suzuki. While Toyota’s iteration of the premium hatchback was launched in June 2019, the rebadged subcompact SUV was introduced in September 2020.
In January 2022, Toyota Kirloskar India registered sales of 7,328 units of cars. This marks a 34 per cent decline in the company’s sales in January this year as compared to January 2021 sales. Let us inform that in January 2021, the company had sold 11,126 units of cars.
Talking about the month-on-month sales, the company has also seen a decline in sales, as Toyota Kirloskar sold 10,832 units in December 2021. Sales of Toyota Innova Crysta and Toyota Fortuner have been steady.
Talking about Toyota Glanza and Toyota Urban Cruiser, a total of 65,000 units have been sold by Toyota Glanza, while 35,000 units of Toyota Urban Cruiser have been registered. Since the launch of both these models, the Glanza and the Urban Cruiser have been instrumental in meeting the needs of 66% of first-time Toyota buyers.
These buyers were mostly from Tier-II and Tier-III markets. To enhance the customer ownership experience in India, Toyota is offering specially designed value added service programs like Express Maintenance 60 (EM60), Q Service, Extended Warranty and Service Package (SMILES) to its buyers. Is.
Toyota says that these models have helped the company strike a defined balance to reach out to young aspiring customers who aspire to own a Toyota early in their life. The Toyota Glanza in 2021 has witnessed a sales growth of 25 per cent annually as compared to 2020.
The carmaker is now focusing on expanding its footprint in Tier-II and Tier-III markets in the country. At present, the company has 418 dealer outlets in India. The company has also benefited from the virtual showroom created during the advent of the Covid-19 pandemic.
Toyota Glanza and Toyota Urban Cruiser share the same specs including engine, underpinnings and features as their respective Maruti models Baleno and Vitara Brezza. The premium hatchback from Toyota is offered in two trims – G and V, which are priced between Rs 7.49 lakh and Rs 9.45 lakh (ex-showroom).
The Toyota Urban Cruiser, on the other hand, is offered in three trims: Mid, High and Premium. The subcompact SUV is being sold at a price of Rs 8.72 lakh to Rs 11.4 lakh (ex-showroom). Both these models are expected to receive major advances later this year in line with their respective heavily updated donor models.