Recently, Apple CEO Tim Cook announced that Vision Pro would soon be available in China. However, it is expected that the demand for Vision Pro will be lower, resulting in fewer units sold.
Apple, the American devices maker, is set to introduce its mixed-reality headset, Vision Pro, to international markets. Initially launched in February this year, Vision Pro has been exclusively available in the US. Apple has summoned hundreds of employees from its stores in various countries to California, USA for training on selling this wearable device.
According to a report by Bloomberg News, the company plans to expand the availability of Vision Pro to international markets following its Worldwide Developers Conference (WWDC), scheduled from June 10 to 14. Apple is conducting four-day training sessions for its store employees in Australia, France, Germany, China, and Singapore, indicating that the sales of Vision Pro will commence soon in these regions. Apple did not respond to Reuters’ request for comment.
While Tim Cook stated that Vision Pro would soon be launched in China, it is anticipated that fewer units will be sold due to decreased demand. Apple had initially projected sales of up to 800,000 units, but this estimate has been revised to between 400,000 and 450,000 units.
Over 600 apps and games have been optimized for Vision Pro, with support for the visionOS operating system. Susan Prescott, Apple’s vice president of developer relations, highlighted that these apps would revolutionize the entertainment, music, and gaming experiences, offering new avenues for learning, exploration, and productivity. Developers are actively working on spatial computing, and it remains to be seen what innovations they will introduce.
Vision Pro users will have access to multiple streaming apps, including PGA TOUR Vision, NBA, MLB, CBS, Paramount+, NBC, NBC Sports, FOX Sports, and UFC. The price of this mixed reality headset starts at $3,499 for the base variant with 256 GB storage. The 512 GB variant is priced at $3,699, and the 1 TB variant is priced at $3,899. It also features an external battery pack that connects via a cable.