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Yamaha Shows New Direction to Racing Culture in India with ‘The Call of the Blue’ Version 3.0 Brand Campaign

Chennai.
Yamaha The Call of the Blue Version 3.0 Campaign:
Yamaha Motor India Pvt Ltd, which has established itself as a strong two-wheeler company with a legacy of motor bike racing in India through ‘The Call of the Blue’ campaign, recently launched the third edition of the national brand campaign. announced to do. Its goal is to enhance the image of the brand through various activities and product launches keeping in mind the customers.

With the announcement of the brand campaign ‘The Call of the Blue’ at each stage of the year 2018, the company has aligned its product planning, marketing and customer engagement strategy keeping in mind the brand’s global image of ‘Excitement, Style and Sportiness’ Is. As a result, 8 new global products have been launched focusing on the premium segment. This has led to an increase in Yamaha’s market share in the premium motorcycle segment, which has grown from 10 per cent in 2018 to 15 per cent in 2021. Speaking on the occasion, Ishin Chihana, Chairman, Yamaha Motor India Group of Companies said that the ‘Call of the Blue’ campaign in India has been instrumental in establishing Yamaha as a premium brand with a strong racing heritage.

Ishin Chihana said that we are delighted to announce the launch of version 3.0 of ‘The Call of the Blue’. We will reach out to many customers who aim to make motor cycling a part of their lifestyle. Simultaneously, we will intensify our promotional activities and expand our network of premium Blue Square stores to provide a great customer experience. As part of this new brand campaign, Yamaha enhances the excitement for its customers by organizing engagement activities like ‘The Call of the Blue Track Day’, ‘Blue Streaks’ ride and ‘The Call of the Blue Weekend’ to provide them with a premium ownership experience. gives.

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