Expanding its premium retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt Ltd announced the opening of its first set of 3 new Blue Square outlets in Mumbai, Maharashtra. There will be an exclusive sale of many premium two-wheelers of Yamaha in the coming times. Right now the company is selling its Yamaha Aerox exclusively here. The Blue Square Outlet reflects the racing DNA of the brand through Yamaha’s blue themed interiors and stunning borderline surround exteriors.
Speaking on the occasion, Ishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “As a part of the ‘Call of the Blue’ brand campaign, Yamaha is excited to announce the launch of 3 new Blue Square showrooms in Mumbai, India. Being the commercial capital of India, Mumbai is extremely important for Yamaha and these premium outlets will pave the way for a strong foothold in the region. Through these Blue Square showrooms, we want each and every customer to enjoy Yamaha’s enrichment in international motorsports. Gain a sense of belonging to the heritage. These premium outlets will enable our customers to interact with brands, gain product insights and check out the range of Yamaha accessories and apparel, thereby giving them a unique buying and ownership experience .
In addition to the AEROX 155 which is sold exclusively through Blue Square, premium outlets also showcase an eye-catching display of other Yamaha motorcycles and scooters, followed by genuine accessories, apparel and spare parts.