Xiaomi India has achieved a new position in the television segment. The company has sold 8 million smart TVs across online and offline channels in the country in more than 4 years. The Chinese technology company launched its first Mi TV in India in February 2018. Here we are telling you in detail about the smart TVs of Xiaomi and their related achievements.
Xiaomi offers Smart TVs on its own as well as under the Redmi brand. The company offers TVs in the Indian market in several price segments including budget, mid-range and premium range. Strong specifications are available in the TV. Both Xiaomi and Redmi TVs are powered by PatchWall UI which is specially designed for Indian users. It offers 30+ International and Indian content along with content in 15+ languages. All of this helped Xiaomi capture an important household base that has now crossed the 8 million mark.
On achieving the 8 million mark, Raghu Reddy, Chief Business Officer, Xiaomi India said, “The Smart TV category has grown tremendously in the last 4 years. We are proud to have played a key role in driving Smart TV adoption in India. Now We are extremely happy with the response we have received from our users across India till date. We have built a deep connect with our users over the years. Thus we are able to advance new technology and meet their needs. Xiaomi claimed the title of No. 1 Smart TV brand in India in Q1, 2022, according to IDC’s Worldwide Quarterly Smart Home Device Tracker, May 2022.