smart tv consumption in india
There is stiff competition between Chinese brands in the Indian Smart TV market. Nevertheless, Xiaomi has now emerged as a household name. Xiaomi and Redmi smart TVs have grown rapidly in India, offering some of the latest technology at attractive prices. We recently chatted with spokespersons from Xiaomi and Dolby to get a better understanding of the technology.
Anisha Mehta, Partnership and Content Operations at Xiaomi, said, “With users using Xiaomi TV, we can understand a certain trend, such as what kind of content people like, which genre is more popular, they In which languages do you watch content?
What is Dolby Atmos and why is it important?
The new age smart TVs are equipped with some of the latest technology like Dolby Vision which enhances the viewing experience. Also, equally important is the audio experience on a Smart TV – what we get in Dolby Atmos.
Dolby Atmos is an audio technology developed by Dolby Laboratories. It is a surround sound technology that is often seen in cinemas to create a better cinematic experience. Dolby Atmos taps into existing surround sound systems by adding height channels. It helps to make the sound an immersive environment with surround sound technology.
Dolby Atmos takes music and entertainment to the next level as it is a revolutionary spatial audio technology for the most immersive sound experience. It is conceivable to experience surround sound in a theater as there are speakers throughout the hall. However, bringing the Dolby Atmos experience to a smart TV can be challenging as there are just two speakers on a TV.
Why is Dolby Technology so important?
Today the market is full of latest technology. But when it comes to audio and visual technology, Dolby has taken the top spot, especially for its surround sound experience thanks to Dolby Atmos. Of course, there are competitors like Digital Theater System or DTS, Microsoft Sound System, etc.
‘Dolby plays a vital role in content creation and consumption of content. We start with content creators to integrate our technologies with content such as Dolby Vision and Dolby Atmos. This ultimately gives customers the complete audio-visual experience that manufacturers have wanted,’ explains Ashim Mathur, senior regional director for Japan and Emerging Markets for Dolby Laboratories.
Dolby Atmos will be available in Xiaomi Smart TV in 2022
“Starting with the Xiaomi TV 5X, we have started bringing in Dolby Atmos, the premium technology in audio that engages you with a virtual surround sound system. Sudip Sahu, Senior Product Manager, TV Category at Xiaomi has said.
“The beauty is that we have made this possible with the two-speaker system on Xiaomi Smart TVs without the need for dedicated channels. We have been able to make this dome-like structure on a TV with Dolby Atmos with just two speakers. Dolby Atmos technology has been a game-changer for Xiaomi, no doubt about it, he further added.
Xiaomi TV 5X was launched in 2021 with some of the most premium features. Sahu further explains that Xiaomi is aiming to expand these services in the future lineup. Sahoo added, “These (Dolby Atmos) are some of the technologies that we want to push into our TV lineups, both Redmi and Xiaomi.”
Xiaomi is one of the market leaders when it comes to the latest technology in India. Bringing Dolby Atmos to Xiaomi and Redmi Smart TVs will certainly help it cement its hold as the leading tech company in the Indian market.