India has decided to ban Chinese smartphone makers from selling devices below $150, according to Bloomberg. This should contribute to the popularization of domestic smartphones in India.
The actions of the Indian authorities are aimed at ousting the Chinese giants from the segment of low-cost phones amid growing fears that brands such as Realme and Transsion will squeeze out Indian manufacturers. The information was confirmed at once by several sources familiar with the issue.
Counterpoint data shows that as of the second quarter of June 2022, smartphones under $150 accounted for a third of sales in India, of which 80% came from smartphones from Chinese manufacturers.
Recently, India has taken several enforcement actions against Chinese companies, including Xiaomi, Vivo, OPPO, and others. On July 29, India also again recalled the Indian version of PUBG Mobile called Battlegrounds Mobile India.
A Bloomberg report said the move should not affect Apple or Samsung, which sell more expensive smartphones. Representatives for Xiaomi, Realme and Transsion did not respond to requests for comment. A spokesman for the Indian Ministry of Science and Technology also did not respond to Bloomberg inquiries.