Smart TV sales have grown rapidly in the last few years. In this market, Chinese electronics company Xiaomi has retained its first position last year with a share of 11 percent. Smart TV shipments in the country have increased by 28 percent in the last year. This was mainly due to new launches, discounts and promotions during the festive season in Q3.
of market research firm Counterpoint Report According to , sales have also increased due to the demand for large screen TVs in the lower price segment. In the December quarter, smart TV shipments grew by around two per cent on a year-on-year basis due to a slowdown in demand after the festive season. This market Xiaomi was followed by Samsung, LG, OnePlus and TCL. OnePlus and TCL were the fastest growing smart television brands last year. However, in the premium segment, Sony is more liked by the customers. Last year, 99 percent of these TVs were locally assembled, while some high-end television sets were imported by these companies.
The contribution of LED television in this market was 96 percent. The top five brands Xiaomi, MI, Samsung, LG, One Plus and TCL had a combined market share of 42.6 per cent in the December quarter. Anshika Jain, Senior Research Analyst, said, “OnePlus, Vu and TCL were the fastest growing brands in the smart TV market last year. Xiaomi took the top spot with 11 per cent share, followed by Samsung and LG. ” He informed that the Rs 20,000-30,000 price category had a 29 per cent share and has seen a growth of 40 per cent on a year-on-year basis. However, the average selling price declined by 8 per cent to Rs 30,650.
The share of smart TVs in total television shipments increased to its highest level of nearly 90 percent last year. This figure is likely to increase further due to new launches in the sub Rs 20,000 category and customers shifting from older televisions to smart TVs. Shipments of non-smart televisions declined 24 percent last year. The share of online sales in total shipments increased to 33 percent.
