Xiaomi India Launches Open Ecosystem to Transform Digital Connectivity and Advertising
Xiaomi is gearing up for a long-term presence in India by introducing an innovative and open ecosystem aimed at enhancing digital connectivity. As the world becomes increasingly interconnected, Xiaomi’s new ecosystem is designed to offer seamless integration across various devices, apps, connected TVs, and advertising platforms, creating a unified digital experience.
To showcase the potential of this ecosystem, Xiaomi recently hosted the Xiaomi Internet Partner Conference (MIPC India 2025), where developers, advertisers, and industry leaders gathered to discuss how this ecosystem can benefit users and businesses alike.
Xiaomi’s Open Ecosystem Explained
Nitesh Trivedi, Head of Internet Business – Partnership and Monetization for Xiaomi India and South Asia, shared insights into the open ecosystem, emphasizing that it is a key part of Xiaomi’s regional growth strategy. This ecosystem leverages Xiaomi’s Hyper OS platform, integrating its wide range of devices to offer users a connected experience across multiple touchpoints.
Developers, companies, and advertisers are set to benefit from this ecosystem, as it facilitates targeted advertising through platforms like GetApps, Mi Ads, Patchwall (on connected TVs), and other services available across Xiaomi devices. Trivedi highlighted that this open structure ensures businesses can deliver tailored ads to users, optimizing user engagement and offering advertisers a new way to reach their audience effectively.
India’s Expanding Internet User Base and Xiaomi’s Commitment
With over 900 million active Internet users in India, which is among the fastest-growing digital markets in the world, Xiaomi sees tremendous potential in building a comprehensive ecosystem for apps, services, and content tailored to the region. The company’s guiding philosophy, ‘move forward with Xiaomi,’ underscores its commitment to creating an ecosystem that serves both users and businesses.
Key Features of Xiaomi’s Open Ecosystem
- Mi Ads: Xiaomi’s advertising platform, similar to Google Adsense, uses machine learning to optimize ad delivery. It ensures that ads are relevant to users by analyzing their behavior and preferences, improving ad accuracy over time.
- PatchWall: PatchWall, Xiaomi’s content discovery platform on connected TVs, acts as the homepage for Xiaomi’s smart TV devices. It provides users with an intuitive way to discover content while offering advertisers a chance to place targeted ads in a highly visible location on the TV interface.
By combining machine learning, seamless device connectivity, and personalized advertising solutions, Xiaomi’s open ecosystem aims to drive growth for both users and businesses in India’s rapidly expanding digital landscape. This initiative not only enhances the digital experience but also opens up new opportunities for advertisers and developers in one of the most dynamic markets in the world.
