Oppo is set to launch its new smartphone series, the Reno 13, on January 9. The company aims to revive its falling sales with this series. The Reno 13 is claimed to feature many new AI capabilities, such as AI LivePhoto and AI Clarity Enhancer. However, it remains to be seen how effective these features will be.
Highlights
- Oppo Reno 13 series launching on January 9
- Many great AI features included
- Focus on improving the brand image
Oppo’s new smartphone series, the Oppo Reno 13, is launching on January 9, 2024. The company has high hopes for this series. The question arises: will the new Reno series be able to improve the brand’s image? The past few years have not been favorable for Oppo. According to a report by Counterpoint, Oppo’s smartphone market share has continued to decline between 2022 and 2024. In India, the smartphone shipment market share was around 11 percent in the fourth quarter of 2022, which fell to 10 percent in the first, second, and third quarters of 2023. There has been no improvement in this decline in the first quarter of 2024.
Oppo Aims to Improve Its Brand Image
Oppo’s Reno series has been quite popular. However, in recent years, the Oppo Reno series has not lived up to expectations. Oppo appointed Ranbir Kapoor as the brand ambassador during the Oppo Reno 12 series launch in 2024. Now, the company is set to launch the Oppo Reno 13 series.
Many AI Features Included
The Oppo Reno 13 series will be launched in India on January 9, 2025. The company claims that the phone will feature new AI capabilities that will enhance images and productivity. The Reno 13 series includes a suite of AI imaging advancements, such as AI LivePhoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover, and AI Eraser 2.0, which will improve your daily photo-editing experience. However, these are on-paper details claimed by the company. The phone’s real-world performance will be known only after the launch.
Possible Camera Features
The Oppo Reno 13 series is expected to feature a 50MP Sony IMX890 main camera, a 50MP JN5 telephoto camera, and an 8MP ultra-wide-angle camera. The front camera will have a 50MP JN5 sensor for high-resolution selfies. Both the front and rear cameras are expected to support 4K ultra-clear video recording. The phone will be equipped with a MediaTek Dimensity 8350 chipset. The company claims that this chipset will provide 8 times faster generative AI processing and 30 percent less power consumption.
