The concept of “neuroaesthetics”, associated with the perception of the human brain of beauty, appeared thanks to the British neuroscientist Semir Zeki. Through several experiments, he determined which specific parts of the brain are responsible for understanding the aesthetic. During the examination of paintings by famous artists, the activity of individual areas of the brain increased by 10 percent, and in the part that is responsible for desire and pleasure, a surge in dopamine (the hormone of pleasure) was noticeable.
Of course, vision plays a huge role in the perception of works of art. But there are also special principles by which the brain judges creativity. These principles are outlined by Vileyanur Ramachandran, professor of psychology and neurophysiology at the University of California San Diego, director of the Center for Brain and Cognition. He himself admits that in the future there will be more of these laws.
- Grouping… Our brain delights when it eventually creates a whole image from randomly arranged things. This is most likely why people love to look at the canvases of the impressionists, pointillists.
- Maximum displacement… This means that the brain perceives enlarged objects positively.
- Contrast… Contrasting colors attract attention, help determine what is most important in the picture.