With the advent of smartphones, advertising has also penetrated into mobile games. Many free projects now have banner ads at the bottom and top of the screen. There is also full-screen advertising that is launched when you move from one level to another.
In addition, sometimes ads may contain interactive elements. This can be found, for example, in Homescapes.
Another example is advertising in the augmented reality game Pokemon Go. In it, the developers placed ads in real locations, as if blurring the line between virtual and real advertising.