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WhatsApp and YouTube are leading in the ranking of the most popular social networks and instant messengers among Russians. And where is the Twitter that Elon Musk wants to buy?

The All-Russian Center for the Study of Public Opinion (VTsIOM) has published the results of a survey of what social networks and instant messengers Russians use. The most popular – and there are no surprises here – was WhatsApp, but the leader in audience growth for six months is Telegram.


“The top 5 most popular social networks and instant messengers among Russians today include WhatsApp (87%), YouTube (75%), VKontakte (62%), Telegram (55%) and Odnoklassniki (42%) “»– said in VTsIOM. At the same time, Odnoklassniki rose from seventh to fifth place in six months, and the daily audience of VKontakte grew by 5 percentage points in six months.

Telegram demonstrates the largest increase in the audience among social networks and messengers in Russia – over the past six months, the share of daily messenger users has grown by 13%.

Telegram took the place where Instagram used to be (banned in Russia, owned by the Meta corporation, which is recognized as extremist in the Russian Federation): in six months, the share of Instagram users in Russia fell by half, from 53% to 25%.

The Viber messenger and the TikTok social network are used by 37% and 35% of Russians, respectively (sixth and seventh places in the rating). Facebook (also banned in the Russian Federation) and Twitter also lost their audience: the first had a churn of 10%, the second – 4%.

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