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What wireless headphones are most often bought in Russia



Overall, analysts saw headphone demand in Russia grow by 26% in 2021. At the same time, interest in wireless models increased by 35%, and in wired ones – by 63%.

Most buyers are interested in noise cancellation and sound amplification in headphones. In addition, the demand for waterproof headphones for the pool has doubled.

The most popular in-ear wireless earbuds model in 2021 is Huawei FreeBuds. Its average cost is 6,430 rubles. Also, people began to buy JBL models more often, especially the Tune 225 TWS costing 4,456 rubles.

Among the manufacturers of budget headphones, Xiaomi is in the lead. The average cost of AirDots is 1558 rubles. In the premium segment of wireless on-ear headphones, the Sony WH-1000XM4 is in the lead for 23,936 rubles.

This is what the top 10 popular headphone models in Russia look like in 2021:

  • Huawei FreeBuds
  • Xiaomi AirDots
  • HyperX Cloud
  • Apple AirPods
  • Logitech G PRO
  • Samsung Galaxy Buds
  • Razer Kraken
  • Marshall Major
  • Xiaomi Mi True Wireless Earbuds
  • JBL Quantum One
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