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HomeDigit NewsWhat is Samsung MX? The company renamed its mobile business

What is Samsung MX? The company renamed its mobile business


Samsung has renamed its mobile division as part of the restructuring process. Now it is not called Mobile Communications, as it used to be, but Mobile Experience, or simply MX. It is the second variant that Samsung mainly uses in the press release.

As stated in the document, the renaming marks the transition to a new stage in the development of Galaxy. The company embodies its philosophy of open innovation and strives to make customer experience a top priority. The new name also underscores Samsung’s customer focus that goes beyond mobile communications to proactively respond to a rapidly changing business environment and align its products and services to meet the diverse needs of its customers.

We are pleased to announce that we will be renaming our business after decades of innovation and leadership in the mobile industry. We believe that with the name change we will step into a new era of mobile innovation, where we can create even more exciting experiences for Galaxy users.

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