Amber Group’s digital assets firm WhaleFin has entered into a kit sponsorship deal with Spanish football club Atlético Madrid. With this, Amber Group has also become a digital wealth and digital lifestyle partner for the fans of this Spanish football club. In addition to the sponsorship, Amber Group and Atletico Madrid will collaborate for some Corporate Social Responsibility (CSR) projects.
Michael Wu, Chief Executive Officer of Amber Group blog post “This partnership is a joyous occasion for us. We are proud to partner with Atletico Madrid, one of the leading football clubs in Spain and Europe. This partnership will support our objective of strengthening teamwork and community, which is the driving force behind sports. and crypto finance. This will further our objectives of strengthening teamwork and community that are important for both the sports and crypto segments.”
Miguel ngel Gil, CEO of Atletico Madrid, said, “This partnership is in line with our goal of moving forward digitally and giving our fans a better digital experience. We believe that Amber Group will help us achieve this goal. will help.”
for the past few months crypto Despite the downturn in the market, many digital asset firms are entering into sponsorship agreements with international football clubs. Recently Manchester City, one of the biggest football clubs in Europe signed a training kit sponsor deal with OKX. The largest cryptocurrency by market capitalization, bitcoin, has seen a significant drop in price over the past few months. Bitcoin touched a high of around $69,000 in November last year. Its price has come down to around $20,000. Apart from this, the prices of many other cryptocurrencies have also fallen. This has caused huge loss to the investors. Many firms associated with the crypto segment are also taking measures to cut costs. Apart from the slowdown, the main reasons for the decline in the crypto market are also the increase in interest rates by the Federal Reserve of America and the Central Bank of some other countries. The rise in inflation is also having a major impact on this market. As a result, investors are exiting high-risk assets.