Volkswagen Ad: Volkswagen’s advertisement was shown in a movie theater, followed by simultaneous calls received on the phones of all the individuals present in the hall. You will be surprised to learn what unfolded afterward. Discover here what transpired in the cinema hall, the content of the ad, and the reason behind people receiving calls on their phones.
You may have often encountered awareness-raising advertisements in movie theaters before the start of a film, aiming to inform people and prevent potential issues in the future. However, Volkswagen took a unique approach to spread awareness through an ad displayed at the MCL Cinema Hall in Hong Kong, leaving everyone astonished. Through this ad, the company effectively conveyed the intended message to the audience.
What Volkswagen’s ad entailed: The Volkswagen company aimed to convey a message to the audience through its advertisement regarding the dangers of using a phone while driving. The ad emphasized that using a phone while driving can lead to accidents as it diverts the driver’s attention away from the road, posing risks not only to the driver but also to other vehicles on the road.
The occurrence of the simulated accident: The ad commenced with the depiction of a moving Volkswagen, resembling a car in a racing game, speeding forward on the screen. As the virtual car moved, capturing everyone’s attention, suddenly, all individuals in the cinema hall received simultaneous phone calls. Prompted by the calls, everyone instinctively reached for their phones, causing a simulated accident in the ad. The message conveyed at the end reiterated the importance of keeping one’s focus solely on the road while driving, highlighting the consequences of diverting attention.
The advertisement has garnered millions of views, receiving significant acclaim. Here are some key points to remember while driving a car. Adhering to these guidelines can enhance road safety and reduce the occurrence of accidents.
Key Points to Remember While Driving:
- Avoid erratic driving and overtaking other vehicles, as it increases the risk of accidents.
- Refrain from driving under the influence of alcohol, as it is both illegal and hazardous, potentially resulting in legal penalties such as fines or imprisonment.
- Resist the temptation to use your phone while driving. Refrain from answering calls, responding to messages, or browsing social media. If an important call arises, pull over to the side of the road before answering.
- Maintain a safe speed limit, as speeding escalates the likelihood of accidents. Drive at a speed that allows for easy control of the vehicle, adhering to speed limits indicated on road signs. Failure to do so may result in fines issued by law enforcement.
- Wear a seatbelt at all times while driving. Despite any reservations about style, seatbelts provide crucial protection during accidents, potentially saving lives.