The VKontakte team announced the launch of local music sections on the VK Music showcase for users from Armenia, Kazakhstan, Uzbekistan, Azerbaijan and Belarus.
The local sections contain local novelties. Local storefronts are marked with country symbols and are adjusted to users based on their geolocation.
Listeners from Armenia, Kazakhstan, Uzbekistan, Azerbaijan and Belarus have access to 30 playlists, which are regularly updated with local musical novelties, as well as the Editor’s Choice block. In addition, the top charts of Kazakhstan, Belarus, Azerbaijan, Armenia, Uzbekistan and the Top 100 CIS chart appeared on the showcase.
Until May 7, 2023, for new users from Armenia, Kazakhstan, Uzbekistan, Azerbaijan and Belarus, there is a promotion – a free three-month subscription to VK Music.
Nikolai Duksin, director of the music ecosystem and video content department of VK, explained:
Local showcases are, first of all, a step towards young and promising musicians from different countries. Now it is much easier for them to express themselves and bring their music to millions of listeners.