The program is designed as an experiential and creative display of Cultural Heritage (ICH) practices in the Western Himalayas and North Eastern Region.
Royal Enfield and the United Nations Educational, Scientific and Cultural Organization (UNESCO) have joined hands to promote and protect India’s cultural heritage starting from the Himalayas. The program is designed as an experiential and creative display of Cultural Heritage (ICH) practices in the Western Himalayas and North Eastern Region. It consists of an exhibition, panel discussions, film screenings, performances and lecture-demonstration. Eminent artists, designers, chefs, mixologists, musicians, actors, photographers and stalwarts from the social development sector like Adil Hussain, Peter D’Ascoli, Sonam Dubal, Rita Banerjee, Mallika Virdi and Tsewang Namgel, musicians, actors, photographers and stalwarts Yangdup Lama, Nilja Wangmo and Anumitra Ghosh will attend.
Siddharth Lal, MD & CEO (CEO) of Eicher Motors (Parent Company of Royal Enfield) said, “The Himalayas are the spiritual home for Royal Enfield and we look forward to working towards building a sustainable future for the region. Very excited to partner with UNESCO. With other members of our motorcycle community visiting, Royal Enfield is working to promote sustainable tourism and build resilient communities in this iconic landscape. Through this partnership we We want to preserve and promote culture, knowledge and traditions.”
As part of its ongoing program globally and in India, UNESCO is leading the movement to identify, document and protect the cultural heritage of India, one of the 178 countries that established the Safeguarding of Cultural Heritage in 2003. For the UNESCO Convention is adopted. Both sides also said that cultural heritage is directly linked to livelihood. For example, a large number of women in rural India are engaged in weaving and production of handicrafts and India’s handloom and crafts sector has emerged as the country’s largest facilitator for earning income in rural areas.
Indeed, the 2030 Agenda for Sustainable Development recognizes that culture can contribute to economic growth, consumption and production, and the development of sustainable settlements. Today, 14 elements of India are inscribed in UNESCO’s Representative List of the Cultural Heritage of Humanity. Royal Enfield aims to partner with 100 Himalayan communities to adopt sustainable lifestyles by 2030.