Twitter’s newly appointed CEO Linda Yacarino is very impressed with its owner Musk and is very excited to bring changes in the social media platform according to his vision. Yacarino said this in the first tweet issued since the news of his appointment broke. He wrote, ‘I have been inspired by Musk’s vision for a bright future and am excited to transform Twitter in line with this vision and grow the business together.’ Let me tell you, Elon Musk had announced his appointment on Friday.
have to deal with many challenges
Linda said user feedback will be important in shaping the Twitter 2.0 that will come with the change. Yacarino will take over the responsibilities of the social media platform at a time when it is trying to recover from a decline in advertising revenue. Musk acknowledged earlier this year that Twitter had suffered a sharp decline in advertising revenue.
Linda will focus on Twitter’s business operations
Significantly, Twitter owner Elon Musk has appointed Linda Yacarino as the new Chief Executive Officer (CEO) of Twitter. She will join Twitter in six weeks. Yacarino will primarily focus on business operations, while Musk will focus on product design and new technology.
Good knowledge of advertising industry
Linda Yacarino specializes in increasing advertising revenue. She is associated with NBC Universal Media since 2011. At present, she is the President of Advertising Affairs of the company on a global scale. Prior to this, she led the cable entertainment and digital advertising sales division of the company. Linda Yacarino has over 19 years of experience in advertising and digital marketing.
