Idea of car company came from earthquake
Knowing something about Toyota, they tell that the idea of setting up this company was very different from other companies. Actually, the idea of starting the Toyota company came after an incident of an earthquake in Japan. In 1923, several earthquakes occurred in Japan. At that time cars, trailers and other vehicles are being used to evacuate people from the affected areas.
Inspired by this incident, Toyota founder Kiichiro Toyoda created a prototype car model AA 1932 in 1932, which became quite successful in the market. After this, in 1936, he laid the foundation of Toyota as a car company.
Superior Quality First Priority
When it comes to quality, the name of Toyota cars comes first. This is because Toyota’s principle from the very beginning has been to provide people with safe cars of superior quality. Toyota pays special attention to the production process and quality of its cars, so Toyota’s cars are famous all over the world for safety.
The first Land Cruiser came in 1951
Who does not know the Toyota Land Cruiser SUV. However, when it was first launched it was quite different from today’s model. The Land Cruiser was first launched in 1951 and was well received by people across the globe. At that time Toyota was making only 500 units of it every month. Toyota believed that focusing on quality was more important than increasing production. Over time, Toyota emerged as a major car brand in Japan, and production increased.
The condition was battered in the Second World War
During the Second World War, the world market was disrupted, due to which Toyota’s sales and production were badly affected. However, Toyota’s biggest loss in World War II came after the US nuclear attack on Japan. Toyota was affected in this attack to such an extent that the company had to file for bankruptcy.
However, the company somehow handled the situation and prevented production shutdown. Toyota also laid off employees to reduce its expenses, due to which it also faced the anger of the people. Meanwhile, due to increasing demand for trucks across the world, the company started exporting goods and military trucks to many countries including America. Meanwhile, the company also opened showrooms and outlets in many countries.
World’s second largest automobile company
Today Toyota also manufactures affordable cars to luxury cars worth crores. The company launched the luxury car brand Lexus in 1989. In 2000, Toyota partnered with several companies to grow the business. After this the company never looked back. Today Toyota is the second largest car manufacturer in the world. Toyota is the second largest automobile company after Tesla in terms of market cap.