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To compete with TikTok, YouTube will give a bigger share to the creators than the ad revenue

The worldwide popular video streaming site YouTube has introduced a new way to pay more money from YouTube Shorts to benefit creators. Its purpose is to compete with TikTok. The Google-owned streaming service said that it will start advertising on its Shorts video feature and will give 45 percent of the revenue to video creators.

About 55 percent of ad revenue is distributed to other YouTube videos. TikTok Has a fund of about one billion dollars for creators. Hairstylist and YouTube creator Kris Collins has praised Shorts for offering creators revenue. YouTube is getting tough competition from TikTok for the last few years. This app has about one billion monthly users. In the competition of Tiktok, about two years ago, YouTube started the Shorts feature with videos up to one minute. It has more than 1.5 billion monthly users.

According to the New York Times report, YouTube’s new revenue sharing plan is huge and it will be difficult for Tiktok to compete with it. A report last week reported that YouTube is testing a new ad policy in which free users are being shown five ads one after the other. So far, give as many free users of YouTube as possible together advertisement were shown. Many users have given information about showing five ads simultaneously on social media. However, it looks like this change is being tested on a limited number of free users.

No information has been given by YouTube about this. Because of this, it is difficult to say whether such ads will be shown to all free users in the future. Some users on Twitter have reported that they are seeing five ads one after the other on YouTube. Surely these ads are visible to free users. Due to the low number of such complaints, it can be inferred that it has been limited to a few users.

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