The key goal of the innovation will be to prevent the display of repeated videos of the same type, which, although they do not violate the rules of the social network, harm users. For example, previously, a user could constantly see videos on the topic of loneliness or weight loss in recommendations. The updated system will make the selection more diverse and prevent getting stuck on one topic.
“Our goal is to create an environment where people feel safe and supported by staying who they are, whether they are creating videos for our community or watching them. ”, – said representatives of TikTok in the official blog.