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TikTok has increased video length to 10 minutes

TikTok originally started as a short video platform. However, the app is now moving away from that status. The service increases the maximum length of videos to 10 minutes.

TikTok introduced three-minute videos last year. Now the duration of the videos has been increased even more.

TikTok noted that increasing the length of videos should open up even more creative opportunities for users around the world. For some people, this news has already been sent as an in-app notification.

Analysts said that longer content tends to be “easier to monetize” and also keeps people on the platform longer. However, TikTok will now need to figure out exactly how to position and present these videos on its platform.

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