The first thing that notices about any brand is its target audience. This is evident from the company’s slogans and marketing campaigns. Oppo has clearly shown its inclination towards its cameras.
This is a clear indication of the target audience the company wants to reach. The Oppo phone company has understood that this is the age of social media and the primary user base is young people, so they started targeting their phones, including 5G mobiles.
We will look at the facts that have made the Oppo Mobile Phone a favorite amongst the youth and teens:
1. The first thing that excites the youth in mobile phones is the great cameras. Oppo Mobiles detected this very quickly after entering the Indian market. It has started working on providing the best cameras in its budget phones.
Top level cameras are available in the latest 5G mobiles. The marketing and ad campaigns of Oppo mobile phones have also emphasized this. He has given his tagline to many of his phones from ‘Selfie Experts’ to ‘Capture the Real You’. Aggressive marketing campaign and quality cameras ensured that youth and teens get to know them as the brand known for their selfies and social media videos.
They offer premium quality in a comparatively low price bracket, and they are providing budget mobiles for youth and teens to create excellent videos and take quality selfies that only high quality premium phones from other brands can afford. can present.
2. We discussed the phone cameras that Oppo smartphones are providing. However, this is not the only reason why youth and teens have embraced the brand with such appreciation. The company has also taken it upon itself to ensure that the new features and specifications of their phones are at their best in the special budget segment.
The key to the success of an Oppo phone primarily lies in its ability to strike the right balance between features and pricing. The ability to do so has enabled OPPO Mobiles to create a range of best 5G mobiles. These four things are Processor, RAM, Storage and Camera which are useful for Teenagers and Young Users. oppo mobile phone Watch when you buy.
The right balance of price and features has impressed youngsters and teenagers alike. For example, the Oppo A5S mobile phone packs a MediaTek Helio P35 octa-core processor, 4GB of RAM, a 13MP primary rear camera, and a massive 4230mAh battery.
The phone really justifies its price tag with the phone features and specifications. This strategy of the company is a success in creating a perfect relationship with the youth crowd of the country, especially teenagers.
It is a fact that people are looking for the best value for their money. Oppo Mobiles not only ensures value for money with its best 5G mobile range under budget.
3. The third reason behind Oppo’s huge acceptance is definitely its targeted advertising campaigns. We all know that in order to sell, you have to tell.
Oppo may be producing the best 5G mobile phones around, but if they don’t talk to the customers about it, very few people will be interested in the brand. The targeted marketing on behalf of the company has been fantastic, to say the least.
This has resulted in excellent brand acceptance among youth and teenagers. Last Diwali, Oppo launched an ad campaign titled ‘Bright Side of the Night’ where a text on a metro train was shown glowing in the dark. Such targeted ad campaigns have brought the brand into the limelight time and again.
The campaign had a focused thought process as it emphasized the excellent low-light capabilities of the Oppo Reno 2 smartphone. The phone achieved the feat in taking excellent images in ultra dark mode low light. These campaigns make it clear that Oppo has designed its marketing strategy with Millennials and Teenagers as its primary focus.
The crowd is among students and working professionals who are in their teens or early stages. Well-crafted marketing strategies have worked wonders for the brand.
This has made it one of the top five smartphone brands in India. Statistics show that during the second quarter of 2020, OPPO became the third largest smartphone company in India by market share.
Oppo has made a different identity among the youth of the country and especially among the teenagers. With excellent smartphone cameras, great features and stellar specifications, the company has ensured that it builds a loyal group of customers who do not like to leave the brand.