How much depends on the model. In any case, the cheapest Iranian car will not be cheaper than Lada Granta. Such cars will find their buyer, as there is a shortage of affordable cars on the market now.
At the same time, he noted that cars will be able to sell well only if the appropriate infrastructure is created, including a stock of spare parts, the availability of service stations and the stable fulfillment of all warranty obligations.
Alexei Tuzov, former director of the Federal State Unitary Enterprise Road Infrastructure and Service, believes that Iranian models will be able to compete successfully against the backdrop of Russian, Korean and Chinese cars only if prices are truly affordable.According to him, the cheapest models from Iran like Samand, Soren, Dena and Dena + can cost about 750,000 rubles. The Tara sedan will be valued at around 1,120,000 rubles, which means that in theory it will be able to compete not only with Kia Rio and Skoda Rapid, but also with the domestic Lada Vesta.