Krafton, Inc. team decided to keep up with the times and take a bold step that would allow the slowly dying PlayerUnknown’s Battlegrounds, now known as PUBG: Battlegrounds, to enter into an equal fight with the other three kings of the genre.
One of the first and most important games was to do what Valve did with CS:GO, switch to the freemium model that has become dominant in online games these days, striving to be at the top.
Tens of millions of copies of the paid version of the game were sold, so developers with a pure heart abandoned the premium model and, like PUBG mobile, reached out to lovers of free products.
The first result is inspiring. Over the last 24 hours, there were over 691K concurrent users in the game on Steam, up from the 363K that were at the peak of the game in December. This is an increase of just over 90%.