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The tablet market fell by 25%

Microsoft has taken advantage of the demand for mobile devices suitable for working in a pandemic. The massive renewal of the Surface line has made it one of the world’s leading tablet vendors. Meanwhile, most suppliers have experienced a significant drop in sales. While overall the tablet market shrank by 3% in 2021, a 25% drop was recorded in the fourth quarter. In total, 46.7 million tablets were shipped during the quarter. Such data will be contained in the new Strategy Analytics report.

According to analysts, the shift in the attention of manufacturers to laptops, which are more suitable for remote work, education and entertainment, contributed to the market reduction. A lack of components prevented the full satisfaction of demand in two markets at once.

Apple is the market leader for the quarter. This company managed to ship 14.6 million tablets in the three months from October to November, which is 21% less in annual terms. Apple’s share is 31%.

Second place with a market share of 16%, Samsung reduced shipments in annual terms by 28%, to 7.3 million units.

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Amazon is in third place with 12%. It sold 5.8 million tablets during the quarter, down 13% from the fourth quarter of 2020.

Lenovo tablet shipments broke a nine-quarter growth streak. They fell by 17%, to 4.6 million pieces. The market share owned by Lenovo is 10%.

Closes the top five Microsoft. With 1.9 million tablets shipped, just 1% less than a year ago, it has a 4% market share.


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