Sales of Tamagotchi arcade toys for the half year of 2022 in unit terms increased by 3.4 times, Tetris – by 54% compared to the same period in 2021. This was reported in the Wildberries marketplace.
Unit sales of Tetris in Russia in June-July 2022 on the Ozon marketplace increased by 83% compared to the same period last year. Unit sales of Tamagotchi simulators quadrupled year on year over the same period.
“Interest in such games is associated primarily with ease of development and affordable price, as well as nostalgia for the first mass-produced arcade games.”, explained the growth in demand at Ozon. The press service of Wildberries also considered that the Russians acquire such gadgets not only for children, but also for their own use, “to indulge in nostalgia and remember a carefree childhood.”
In the nostalgic memories of Russians there is a place not only for Tamagotchi: sales of Dendy and Sega 8-bit and 16-bit game consoles are also growing in the country.