According to TASS with reference to a survey of retailers and telecom operators, in the first quarter of this year, smart speakers, smart home devices and laptops were in greatest demand among Russians.
According to David Borzilov, Sales Director of MegaFon mobile operator, in general, the demand for electronics in the first quarter of this year was lower compared to the same period last year. “So, sales of wearable devices decreased by 2%, tablets – by 6%. Demand for smartphones in January and February showed growth, but after March 8, sales began to decline.– said Borzilov.
He noted that customers of points of sale began to buy smartphones and tablets in the price range from 25 to 40 thousand rubles more often. “Sales volumes increased in the categories of routers, 4G modems and smart speakers”– said the source of the agency. Thus, sales of routers grew by 16% compared to 2021, 4G modems and smart speakers showed an increase of 10%.
Rostelecom notes a stable demand for routers and set-top boxes for connecting IPTV. The most significant growth in the first quarter, as noted in the company, was shown by sales of Marusya smart speakers. But the company refused to disclose the financial and in-kind indicators of equipment sales.