It is reported that Magnit intends to divide buyers into thousands of segments. Everyone will be provided with the most suitable promotions. The implementation of this tool is scheduled for 2022.
To create personalized offers, Magnit will use data from the store’s loyalty program. At the end of the third quarter of 2021, there were almost 55 million loyalty card holders in it. As a result, self-learning algorithms will select suitable products, discounts, coupons, bonuses for buyers. Users will receive news about this through a mobile application, push notifications, SMS mailing, etc.
Magnit intends to actively cooperate with suppliers to create personalized offers, jointly support their promotions and increase product sales.