In terms of sales, Maruti Brezza has regained the No. 1 title in August 2022 sales, beating the segment-toppers Tata Nexon and Hyundai Creta. The interest of the customers is revealed by looking at the booking data of both the cars. The Maruti Grand Vitara is the company’s first mid-sized strong hybrid SUV. This SUV has been developed under the global partnership of Toyota Motor Corporation.
As part of the partnership, while Maruti Suzuki will launch the Grand Vitara, Toyota will launch the 2022 Toyota Urban Cruiser Hyrider. Both the cars are mid-sized strong hybrid SUVs and will compete with each other in the market. However, unlike the Grand Vitara, the Urban Cruiser Highrider is not Toyota’s first hybrid car. Toyota has been selling hybrid cars in India for a long time.
The Indian market is rapidly moving towards mid-size cars and in such a situation, had Maruti not brought the Grand Vitara, the company would have lost its hold on a large segment of the car market. However, now with the Grand Vitara, Maruti has got a chance to prove its stake in the mid-size SUV market again.
India’s largest carmaker has a market share of over 40 per cent due to the wide range of hatchbacks available in India. However, Brezza has lost its stake in the face of emerging car brands like Kia and Tata Motors. To fill this gap, Maruti is adopting the strategy of launching different SUV models in different segments.
The new Maruti Suzuki Grand Vitara will be offered in both light and strong hybrid variants. The SUV will be offered with a 1.5-litre petrol engine with a host of new features and equipment. Not only this, the Grand Vitara once launched will become the most fuel efficient car in India, offering a mileage of 28 kmpl. The company may price the Grand Vitara aggressively to compete with other mid-size cars in the market.
Maruti Suzuki has sold a total of 1,65,173 units in August. The company’s highest sales were seen in the hatchback segment. The carmaker sold 71,557 units in this segment which includes cars like Baleno, Celerio, DZire, Ignis, Swift, Tour S, WagonR.
Despite the increase in the share of SUVs in the Indian car market, the company’s hatchback cars are doing well sales. Maruti Suzuki believes that there are many customers in India who prefer to buy small cars over SUVs. Hence the company will continue to offer smaller cars in the market.