With the addition of new features, the manual version of the Adventure now becomes costlier by Rs 14,000 and the automatic version by Rs 24,000. Recently, Tata Motors also launched the Dark Edition of the Safari with a starting price tag of Rs 19.06 lakh (ex-showroom). It gets blacked-out exterior highlights with matching interior theme.
The Tata Safari is powered by a 2.0-litre diesel engine that generates 168 Bhp of power and 350 Nm of torque. This engine is mated to a 6-speed manual and a 6-speed automatic transmission. Safari is available in three special editions – Dark, Gold and Adventure Persona. It competes with MG Hector Plus, Hyundai Alcazar and Mahindra XUV700.
The home automaker last year set up a dedicated wholly owned subsidiary for its electric vehicle business. Now Tata Motors will manufacture its electric vehicles under a new electric vehicle division named Tata Passenger Electric Mobility Limited (TPEML).
The Dedicated Electric Vehicles unit of Tata Motors shall be responsible for activities relating to the development, manufacture, sale or service of Passenger Electric Vehicles or Hybrid Passenger Electric Vehicles powered by electricity, batteries, solar power, or any type of electrical equipment.
Tata Motors is the second domestic automaker after Mahindra Group to have its own dedicated electric division. Luxury car makers like Mercedes-Benz and BMW also have their own dedicated electric vehicle divisions of EQ and i-Division respectively.
While two-wheelers and three-wheelers dominate the electric vehicle market in India, Tata Motors dominates the four-wheeled passenger vehicle segment. Tata Motors’ Nexon EV is the best selling electric car in India. At the same time, recently the company has launched Tigor EV, whose sales are also going well.
Apart from this, Tata Motors is also working on some other electric cars which are likely to be launched in the near future. At such times, the formation of a new dedicated EV division reflects the auto company’s seriousness about electric mobility. The domestic automaker has already announced the launch of 10 electric vehicles in India by 2025. Some of these will be completely new models while some will be electric versions of existing vehicles.
Tata Motors is the first car maker to build an ecosystem of electric vehicles in the country. The company has built charging stations, battery plants and after sales service facilities for electric vehicles. Seven Tata group companies – Tata Motors, Tata Power, Tata Chemicals, Croma, Tata Auto Components and Tata Motors Finance – are working together to build the EV ecosystem in the country.
Electric cars account for 2 percent of Tata Motors’ car sales, which is expected to grow rapidly in the coming few years. Tata Motors will represent the country’s electric vehicle (EV) market with 10 new electric vehicles by 2025. This year the British subsidiary of Tata Motors – Jaguar Land Rover has announced its policy on electric vehicles. The company has said that by 2030, 6 out of every 10 cars will be electric.