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HomeBikes and ScootySpring: Demand for electric scooters, running shoes and sex products soared in...

Spring: Demand for electric scooters, running shoes and sex products soared in Russia

Generated by the Midjourney neural network

The team of the largest Russian online trading platform Wildberries shared some interesting statistics. As noted in the press service, at the beginning of April 2023, warmer and sunnier weather settled in many Russian regions than in 2022, as a result, Russians began to actively purchase goods for outdoor sports and romantic walks.

 

From April 1 to April 5, Russian users ordered 544% more electric scooters on the online platform than in the same period last year. Demand for bicycles soared by 154%, and for regular scooters by 156%. The company notes that traditionally the peak of demand for such products is noted earlier – in late February – early March, when the weather is still not so warm, and, consequently, entrepreneurs set lower prices for their products.

In order to bring the figure into a sports shape as quickly as possible, customers order sneakers and sneakers for running and leisurely spring walks – the demand for them has grown by 50 – 60%. There is also an increase in interest in fitness bands (+71%), step platforms (+96%) and tracksuits (+41%).

As suggested by the company, warm weather disposes Russians not only to sports, but also to romantic exploits. For 5 days of April, the growth in the number of orders for 18+ category goods on the platform amounted to 80%. At the same time, the interest of buyers is growing most dynamically in products for couples and family strengthening: demand for sex swings has grown by 800%, for role-playing costumes – by 373%, and for sex chairs – by 350%. Special incense to create a romantic atmosphere began to be ordered 300% more often, and candles – 110%.

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