On the website of the American company Bungie, engaged in the development of computer games, a message has been published that it is “joining” Sony Interactive Entertainment. The developer, who has Destiny and Destiny 2 titles to his credit, calls the move the start of a new era that will focus on global multimedia entertainment, not just gaming.
The deal follows recent news that Microsoft buys Activision Blizzard for $68.7 billion, and is another sign that the video game industry has entered a stage of consolidation. Large companies, including Microsoft, Sony and Tencent, are eager to absorb as many studios as possible. However, Sony and Microsoft, as console makers, have a particular power in these negotiations, offering access to the multimillion-dollar user bases of the PlayStation and Xbox platforms. These deals can provide acquired studios with financial and production support, as well as wide-ranging marketing, but require work within the corporate ecosystem and the potential for games to be tied to specific platforms. However, the announcement of Bungie’s purchase said that the studio will retain creative control over its franchises and will continue to develop for multiple platforms, not just the PlayStation.
The amount of the deal is $3.6 billion.