Wednesday, October 5, 2022
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Sony announces partnership with Honda for first joint electric vehicle to go on sale in 2025

Sony’s advance into the electric car market might not seem very consistent, but two years after the demonstration of the first Vision-S concept, the Japanese corporation admitted that it was going to produce electric cars in cooperation with partners, focusing on software development. This year, a joint venture with Honda Motor will be established, which will begin delivering the first production model of an electric car in 2025.

In a very laconic press release, the partners do not hide the fact that in this alliance, Honda will be responsible for the production of electric vehicles, and Sony will offer a software ecosystem. The latter previously said that it would like to sell vehicles on a subscription basis, generating stable cash flows from related services, as is the case in the game consoles segment.

The new joint venture between Sony and Honda doesn’t even have a name yet, it’s just called “New Company”. The joint venture will start operating this year. Honda will also be responsible for the after-sales service of electric vehicles, and Sony is committed to regularly update on-board software and generally maintain the infrastructure of the offered “mobility services”.

Note that in the North American market, Honda Motor is going to promote electric vehicles through cooperation with General Motors and through the use of the Ultium platform of this automaker. The Prologue crossover will hit the US market next year, with Acura’s sister model coming later. In the future, Honda intends to offer electric vehicles of its own design to American buyers, and by 2040 it will completely abandon the sale of cars with internal combustion engines on the world market.

Interestingly, in China, this migration will go even faster, because in the local market Honda will refuse to sell cars exclusively with internal combustion engines as early as 2030, although it will continue to offer hybrid models. In the Chinese market, Honda’s production partners will be Dongfeng and GAC, which will start producing electric crossovers e: NS1 and e: NP1 from 2024. It turns out that Honda Motor will have its own strategy for the electrification of transport in different macro-regions. Honda initially wanted to revive the production of passenger cars on hydrogen fuel cells, but is currently skeptical about the prospects for power plants of this type in the passenger transport segment.

source: Honda Motor





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