Social Media Day 2025: Why June 30 Is Celebrated, Its Impact, and Key Pros and Cons

Why is Social Media Day Celebrated on June 30? Know Its Benefits, Disadvantages, and Interesting Facts of social media. 

The internet has become a necessity in modern life. Most people now rely on it for work, communication, and entertainment. In this digital age, social media plays a major role in how people interact, share information, and stay connected. It has transformed the way we communicate and express our daily lives.

Today, the boundaries between the online and real worlds are increasingly blurred. We can now connect with people in any part of the world within seconds. To celebrate this impact, Social Media Day is observed every year on June 30. The day highlights the positive influence of social media and the ways it brings people, communities, and businesses together globally.

How Did Social Media Day Begin?

Social Media Day was first launched by Mashable in 2010. Interestingly, the world’s first social media platform was SixDegrees, created in 1997 by Andrew Weinreich. Over the years, platforms like Facebook, Myspace, Friendster, Twitter, Instagram, LinkedIn, and Snapchat became household names and revolutionized global communication.

Each year, this day serves as a reminder to understand both the benefits and drawbacks of social media.

What is Social Media and Why Is It Important?

Social media refers to online platforms where people can interact, share content, and form communities. It helps maintain personal and professional relationships, supports businesses, and promotes educational outreach. Today, schools and universities also use social media to spread awareness, conduct events, and support digital learning.

Social Media in India (as per 2025 data)

Subject Statistics / Details
Estimated total internet users Over 900 million
Percentage of rural users 55%
OTT Apps Users 732 million (of these 54% are rural)
Digital commerce users 480 million (of these 40% are rural)
Average Daily Online Time 90 minutes (urban: 94 minutes, rural: 89 minutes)
States with the Highest Internet Penetration Kerala, Goa, Maharashtra
States with lowest internet penetration Uttar Pradesh, Jharkhand, Bihar

Benefits of social media

  • Through social media, people can easily connect with any friend or family member living in any corner of the world.
  • It has also become easier to spread information on social issues quickly through social media and to spread information among a larger number of people in a shorter time.
  • Social media is also very beneficial for business and businessmen. Through social media platforms, companies connect directly with customers and try to win their trust.
  • Nowadays, children get a lot of convenience in studies through social media. Resources and facilities for online learning and reading have increased a lot through social media platforms.

Disadvantages of social media

  • Many people misbehave through social media by hiding their real identity, try to cheat people, which is called cyber bullying and harassment.
  • People deliberately spread false information through social media and spreading false information creates confusion in the society.
  • People’s privacy and data security are adversely affected through social media. This has led to an increase in incidents of theft and misuse of personal data.
  • Excessive use of social media also has a huge impact on people’s mental health. Addiction to social media can increase anxiety, stress and depression in people.
  • Another disadvantage of social media is that people only see posts that reflect their own views on their social media platforms, which reduces the possibility of open debate and increases the problem of polarization in the society.

Facts related to social media

Serial Number fact
1 3.5 billion people use social media worldwide
2 500 million stories are posted on Instagram every day
3 60 billion messages are sent on WhatsApp and Messenger every day
4 300 hours of video are uploaded to YouTube every minute
5 95 million photos are uploaded to Instagram every day
6 There are 270 million fake profiles on Facebook

Most followed social media stars in India

Name Platform Followers / Subscribers
Virat Kohli Instagram 268 million
CarryMinati (Ajey Nagar) YouTube 4.22 Crore (42.2 Million)
shraddha kapoor Instagram 90.2 million
Priyanka Chopra Facebook 56 million
Narendra Modi Instagram 90.08 million

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