According to the latest research from Strategy Analytics, the impact of global component shortages has impacted the smart speaker supply chain. Analysts estimate that shipments of these devices in the third quarter increased by 9.7% over the same period in 2020. In just three months, 39.3 million units were shipped.
At the same time, sales of smart displays in the third quarter increased by almost 19% compared to the same period last year, to 11.2 million units, while sales of basic smart speakers (without display) grew by about 7%. Notably, 18 of the top 50 models sold in Q3 2021 were smart displays. The most popular analytics model is called the Google Nest Hub. These devices were sold 1.5 billion pieces. In second place is the second generation Amazon Echo Show 5.
Amazon is the market leader, but its share fell from 28.9% to 26.4% over the year, as shipments remained roughly the same. The second place is taken by Google, which increased shipments by 18%. Google’s share increased over the year from 19.1% to 20.5%. Baidu is in third place. The 15% increase in sales led to an increase in Baidu’s share from 13.1% to 13.6%. It is followed by Alibaba with 10.8%, Apple with 10.2% and Xiaomi with 5.1%. A year ago, the shares of Alibaba, Apple and Xiaomi were equal to 12.7%, 5.9% and 5.8%.