Skoda launched the Kushaq SUV and Slavia sedan as part of the Auto India 2.0 strategy. Since then the company has been expanding aggressively. Since both the vehicles are based on the local MQB A0 IN platform, the Czech Republican-based company was able to price both the products quite aggressively in the Indian market. This worked in favor of the brands, making both quite well established products in India.
With the growing demand, the company is also expanding its dealership and touchpoints across the country. From 120 touchpoints in 2020, Skoda Auto India now has over 225 touchpoints in the country and is on its way to touch 250 touchpoints soon.
These customer touchpoints include fully digital showrooms, dealerships, sales branches, service centers and compact workshops. Skoda Auto India has already booked 2022 as its ‘biggest year’ in the country. The company’s annual sales have crossed 50,000 cars this year and are still continuing. Compared to 2021, the company’s sales doubled this year.
Such has been the success in the country that India has now become Skoda’s third largest market internationally. Both the Skoda Kushaq and the Slavia sedan have been awarded a 5-star safety rating in the recent Global New Car Assessment Program (GNCAP) crash tests. Both these Skoda cars are now being exported to the Gulf countries in left-hand drive models. Now the company is also planning to export both these vehicles to Vietnam from 2024.
Skoda Auto India is already offering industry-leading warranty programs with Bharat 2.0 products. Both the Skoda vehicles come with a standard warranty of 4 years or 1 lakh kms. In addition to this warranty package, Skoda also offers a 4-year peace of mind package with complimentary standard maintenance package for both the Kushaq and Slavia.