Astrology does not seem to be losing its popularity. A 2018 study found that about 30% of American adults believe in horoscopes, and there were more women among them. Previous work has also demonstrated that the Big Five personality traits — openness, extraversion, and neuroticism — are positively correlated with belief in the paranormal. But consciousness turned out to be a personality trait least associated with pseudoscientific beliefs.
The researchers also wanted to know how narcissism and IQ are related to belief in astrology. They measured these rates in 264 English-speaking volunteers. Most of them were women between the ages of 25 and 34.
The study found that narcissists were more likely to believe in horoscopes. So do people with low intelligence.