SberBank has developed a service for small businesses that provide services to individuals to launch advertising on Odnoklassniki and VKontakte.
In fact, SberTarget is a single personal account with a simple intuitive interface and ready-made settings. As the developers promise, the service is designed for small business owners and allows you to run ads on social networks without special knowledge or the help of a marketer, as well as work with small promotion budgets.
Most of the settings are filled in automatically based on the tasks of a particular business. The service has a library of ready-made image and text templates for creating advertisements for different types of businesses and types of promotions. In addition, SberTarget checks ads for compliance with the requirements of advertising platforms.
SberTarget also has a section with analytics, where the business owner has access to data on the portrait of his potential customers. At the moment, the analytics section is available to entrepreneurs from large regions: Moscow, the Moscow region, St. Petersburg, Kazan, in the future, small business owners throughout the country will be able to use it.
At the moment, the service can be used by everyone who has at least one offline point in any city in Russia, for example, a beauty salon, a store, a service center, and so on. In the future, SberTarget will be available to those who sell goods or provide services online. It is also planned to add contextual targeting and SMS mailings.
By itself, an online service for self-launching and managing advertising in social networks costs 900 rubles per month.