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Samsung surpasses 300,000 units on the first day of pre-launch of the ‘Galaxy S22’… all-time high

Samsung Electronics announced on the 23rd that the number of pre-sales of the ‘Galaxy S22’ series has exceeded 300,000 units. It is the highest record for the first day of opening among all Galaxy products.

The Galaxy S22 series started pre-sale on the 22nd after pre-sale for 8 days from the 14th to the 21st. As of the first day of opening, the previous record for the most was the foldable phones ‘Galaxy Z Fold 3’ and ‘Flip 3’ released in August last year, with 270,000 units opened.

According to Samsung Electronics, pre-sales of the three Galaxy S22 series were about 1.02 million units, recording the highest pre-sales among the Galaxy S series. Previously, the ‘Galaxy S8’ had the highest pre-sale with 1004,000 units. Considering that the pre-sale period was 11 days at the time, the Galaxy S22 series recorded better results in 8 days.

According to the telecommunication industry, the pre-sale of the Galaxy S22 is known to be slightly lower than that of the Galaxy Z Fold 3 and Flip 3.

However, Samsung Electronics announced that the pre-sales of the Galaxy S22 series surpassed the pre-sales of the Fold 3 and Flip 3, which were around 920,000 units. It is interpreted that the pre-sales results of telecommunication companies and Samsung Electronics were different as the proportion of self-sufficient phones increased.

In particular, it is analyzed that the ‘Galaxy S22 Ultra’ absorbed the demand for the existing ‘Galaxy Note’ and led the early box office success. Samsung Electronics said that the proportion of ultra models was about 60%, which led to the success of this S22 series, and that existing Galaxy Note users had a high proportion of purchases of ultra models.

In the case of the ultra model, it is analyzed that the Galaxy S’s first built-in S Pen function is installed, which has attracted demand for the ‘Galaxy Note’. Although the S Pen was applied to its predecessor, the Galaxy S21 Ultra, there was a limit to attracting Galaxy Note users because it did not support a built-in storage space. However, in the case of this ultra model, it seems to be absorbing users who have been waiting for the successor model after the 2020 ‘Galaxy Note 20’ in that it provides the exact same experience as the Galaxy Note.

In addition, it is analyzed that the same price as the previous work was maintained despite the performance improvement such as the camera, which led to such a favorable response.

The industry is watching with interest whether Galaxy S22 shipments can exceed 30 million units. Samsung Electronics has not surpassed the 30 million mark in shipments of flagship smartphones since the ‘Galaxy S10’ released in 2019.

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