The Korean company Samsung has managed to regain its first place in the smartphone market in Russia. This was reported by Kommersant with reference to the statistics of Russian retailers – MTS, Svyaznoy, M.Video-Eldorado and Citylink.
At the end of October, Samsung’s market share was 34.5% – the company won first place from Xiaomi, which took second place in October with a share of 28.1%. At the same time, according to the results of the third quarter, Samsung was inferior to the Chinese Xiaomi (taking into account sub-brands such as Redmi and Poco) in piece terms.
The third place in piece terms remained for Apple with a share of 14.7%, and in fourth place was the Chinese company Realme with a share of 7.4%.
It is noted that there was a shortage of smartphones in the third quarter. As a result, sales in piece terms did not grow, however, in monetary terms, there is a noticeable surge – by almost 23%. Thus, the average price has increased significantly.
Retailers are pinning their hopes on a noticeable increase in sales during the holiday season. Nevertheless, analysts predict continued price increases due to the deficit.