In the Year of the Tiger, Samsung decided to stick to a new strategy of the same name. More precisely, the strategy is called TIGER, and this is an abbreviation, and each letter is not a word, but the beginning of a whole phrase.
It stands for this: True No. 1 in all product categories, Improve flagship market share, narrow the Gap between Apple, Expanding, the presence of products such as wireless earphones, and the firm’s determination to achieve a Record year.
In fact, we have before us a set of theses:
- Be the first in all categories
- Increase the market share of flagship devices
- Close the gap with Apple
- Expand presence in segments like wireless headphones
- Realize a record year
In addition, Samsung has said it wants to transform itself from a smartphone maker to a smart device company. It wants to be not a technology brand, but a brand loved by the younger generation and an innovative experience.