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Samsung encourages children to play Roblox and create new Galaxy products there. The company introduced the Samsung Space Tycoon playground

Samsung has announced the launch of the Samsung Space Tycoon virtual playground in the Roblox game.


Space Tycoon is a virtual space where users can create and play games and share experiences using Samsung Electronics products along with alien characters in space using design and functionality from the tycoon business simulation genre.

Samsung says it created this platform for Generation Z to provide them with an integrated metaverse where they can create and enjoy their own Samsung products. Samsung’s goal is to enable Generation Z customers to experience the brand and interact with each other.

Space Tycoon is intended to be a playground where many customers can experience the unlimited possibilities of virtual space. We wanted to give our Gen Z customers the opportunity to experience Samsung products in a way they’ve never done before. We will continue to showcase content that can provide a more meaningful and engaging digital experience for both our current and future customers.

Space Tycoon is located on the Samsung space station, where alien characters are conducting research on the products of the Korean giant. There are three game zones: a resource extraction zone, a store for buying in-game items, and a laboratory for creating new products. Users have the opportunity to design new Samsung devices, from smartphones to home appliances. There is also the option to turn existing Samsung devices into something new. For example, turn your smartphone into a bag or a scooter.

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