Samsung, according to the data of Russian retailers for November 2021, took 36.8% of the market in monetary terms. Samsung also posted sales growth of over 60% in unit terms.
In the segment from 10 to 20 thousand rubles the share of the company is 57.5%, and in the category from 20 to 40 thousand rubles the company share is 44.3%, as reported by the M.Video company. According to GfK, in 11 months of 2021, the share of sales of Samsung tablets in units reached 29%.
Over the past year, the company has released a number of interesting devices in this segment. In December 2020, Samsung introduced the Galaxy Tab A 8.0 Kids Edition, aimed at a children’s audience. In December this year, the company released the second version of the device.
In 2021, the premium Galaxy Tab S7 FE went on sale with a large 12.4-inch screen, S Pen and the ability to connect a keyboard cover. Samsung also launched the affordable Galaxy Tab A7 Lite in the summer of 2021.
Samsung tablets can be purchased at the company’s official online store, official retail and partner retail chains.