The team of the popular private ad platform “Avito” shared some interesting statistics. In the third quarter of 2022, 33% more smartphones were sold compared to the same period last year and 22% more than in the second quarter of this year.
The average purchase receipt for the gadget was RUB 19,340, which is 17% lower than the average retail price of a new device (RUB 23,500 in Q3 2022). Despite the growth in sales from quarter to quarter, the price remains stable, fluctuations on the platform amounted to no more than 2% since the beginning of the year.
The total number of devices purchased through Avito in July-September 2022 amounted to more than 1.6 million gadgets – this is a record in the history of sales on the site.
The top 10 most popular brands are traditionally led by Apple, Samsung and Xiaomi – they accounted for 84% of all smartphone sales on the platform. The share of sales in quantitative terms by brand: Apple – 57%, Samsung – 14%, Xiaomi – 13%, Honor – 4%, Huawei – 2%.
Apple smartphones on Avito can be purchased on average 2.7 times cheaper than on the retail market of new devices, and smartphones from another popular Samsung brand are 35% cheaper. The third quarter was marked by the launch of the iPhone 14; in September, Russians bought more than six thousand such devices at Avito.