M.Video-Eldorado Group recorded in the second quarter of this year a significant increase in sales of audio and video content on DVD and Blu-Ray discs and subscriptions to domestic online cinemas. In addition, interest in turntables increased by a quarter.
Experts attribute this to a decrease in the number of streaming services, the desire of Russians to diversify their leisure time in the context of a trend towards home video consumption, and the revival of retro fashion.
In six months of 2022, unit sales of DVD and Blu-ray discs almost doubled compared to the same period a year earlier. In the second quarter, interest in physical publications has already tripled. The most popular genres of films are comedies, action-adventure films and cartoons. The best-selling films were the remake of “Baywatch” in the director’s cut with a bonus twenty-minute addition, the cartoons “Despicable Me 3” and “Minions”, “The Mummy” (2017) and “Furious 8”.
Interest in online cinemas increased by 27% in six months, while subscription sales increased 2.3 times in the second quarter. Packages for a period of 1 to 3 months were the most popular. Among the most popular cinemas are Kinopoisk (part of Yandex Plus), ivi, Premier and Okko. Subscriptions are available both as a digital code and partially on physical cards in stores. Up to half of their cost can be paid with bonuses under the M.Video and Eldorado loyalty programs.
Among vinyl players, the most popular model is Ritmix LP-160B. On average, one sold player accounts for the purchase of two or three records. Among Russian music lovers, the most popular genres were rock, classical, pop and jazz. Bestsellers: Teodor Currentzis:Mahler:Symphony No. 6, “Roger Waters: The Wall”, Pink Floyd: Atom Heart Mother, Demons & Wizards: III, Pink Floyd: Best Of Later Years 1987-2019, Iron Maiden: The X Factor.