The financial online platform Webbankir conducted a survey that showed that the population of the Russian Federation considers IKEA to be the biggest loss among the foreign brands that left the Russian market.
44.1% of those surveyed said they did not regret the departure of any brands. 27.2% said the biggest loss was the departure of IKEA. Samsung was named by 23.8% of respondents, Adidas – 17.3%, Apple – 15.8%, Coca-Cola – 15.3%, H&M – 14.9%, Nike – 14.4%, McDonald’s – 8, 9%.
The Russians noticed problems with the availability of goods in such product groups as cars and spare parts for them (36.8%), medicines (28.4%), household appliances and electronics (22.3%). 21.9% said that the departure of Western brands affected categories such as consumer goods (personal care products, household chemicals, batteries, dishes, etc.) and clothing and footwear.
83% of respondents to some extent do not experience a shortage of any goods due to the departure of foreign brands. Only 6.7% of the respondents definitely experience a shortage, 9.6% “rather experience it”. 77% said that they began to buy Russian goods more often.
The survey, which was attended by 1,500 people across Russia, was conducted from August 18 to September 1, 2022.