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HomeDigit NewsRussians began to switch from cheap fitness bracelets to more expensive smartwatches

Russians began to switch from cheap fitness bracelets to more expensive smartwatches



In the first nine months of 2021, sales of smartwatches in Russia in pieces increased by 42% compared to a year earlier. In monetary terms, this amounts to 29.6 billion rubles. But fitness trackers are buying less. They are experiencing a fall for the first time in several years. Over the year, sales were down 4%. As a result, in January-September, smartwatches for the first time outstripped fitness bracelets in sales in physical terms.

Many Russian retailers are talking about this. Most people are interested in Apple Watch. They are followed by Samsung, Amazfit, Huawei and Honor.

Svyaznoy suggested that Russians began to choose smartwatches in order to purchase a universal device that allows them to be in touch, make contactless payments and monitor health indicators.

At the same time, the average check per watch in Russia is growing. During the year, the increase was 9% and the average price was 16.5 thousand rubles.

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